5 reasons to select digital marketing as a career?
Digital Marketing as a Career: Is It Worth It?
Every day, a new digital marketing company pops up, and every business is trying to earn their piece of the marketing pie. Digital marketing is the future. Digital Marketing as a Career to invest in if you want to spend your career in a digital, creative, and tech-centric industry, because companies of all sizes and every industry are looking to build their digital presence, and digital businesses are investing more and more into marketing.
Digital Marketing as a Career is not just to be conceived of as a career for an information science (or a technology/communications ) graduate. Digital Marketing as a Career is open to everyone, and there are growing career opportunities (if your interests lie in marketing, of course). This is what this blog hopes to deliver to you, the reader.
Digital Marketing as a Career. What is it?
Digital marketing is the use of digital tools to market a company’s products. This includes web marketing, email marketing, social media engagement, messaging, and more. Customers can be targeted and persuaded through Google Ads, Mail Marketing, and engagement through major social media platforms, e.g. Facebook, Youtube, LinkedIn, Instagram.
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Marketing by Email
Google Advertisements
What is Digital Marketing
Utilization of the internet and different means of electronic communications such as websites, emails, social media, and messaging, to promote and advertise your brands and services to your desired audience and prospective customers.
1. Search Engine Optimization (SEO)
2. Paid per Click (PPC)
3. Social Media Marketing (SMM)
4. Marketing through Content
5. Marketing by Email
6. Marketing through Affiliates
7. Marketing through Influencers
8. Marketing through Analytics and Data
High Demand and Job Security
An Expanding Field
The digital marketing industry was valued to be more than $350 billion in 2020 and is projected to be worth more than $786 billion in the year 2026 (market research). Because of the harsh competition in the digital world, more and more companies are allocating resources to digital marketing. Because of this, employees in this industry will have guaranteed job security.
Employment Opportunities in All Industries
Unlike traditional marketing, which is industry-specific, digital marketing is industry-agnostic. Digital marketing is needed in retail, healthcare, tech, entertainment, and finance. This makes sure that you have job opportunities in any industry that you want.
Opportunities Available in Different Fields
Roles Available in Digital Marketing
The field of Digital Marketing as a Career is very broad and provides the opportunity to focus on the specialties of one’s choosing. Example positions include the following:
SEO Specialist – Focused on getting websites to rank higher on search engines.
Content Marketer – Engages internet users by crafting quality content.
Social Media Manager – Controls and directs a brand’s reputation on social media.
Email Marketing Specialist – Designs nurturing email marketing campaigns.
Pay-PerClick (PPC) Specialist – Controls and directs paid efforts.
Affiliate Marketer – Receives a commission by promoting other people’s products.
Analytics Specialist – Refines marketing efforts through data analysis.
Switching Jobs is a Breeze
Most career paths often come with a ton of retraining just to switch roles, digital marketing on the other hand does not. For instance, an SEO specialist with some training and experience is able to switch to content marketing.
Creativity and Analytical
Creativity and Strategy in Digital Marketing
Very few career paths present the opportunity to work with both the creative and analytical sides of one’s mind. Digital Marketing as a Career is one of those few paths. Whether it is through content crafting, social media visuals, or data analysis, digital marketing provides the opportunity to work with both sides of the brain.Digital Marketing and Storytelling
Digital marketing involves various specialties, including creativity and writing campaigns, marketing videos and social media. Many brands work with content marketers, video producers, and social media marketers to create stories that engage their audience.
Data and Analytics
Digital marketing consists of different specialties, including creativity. For those with a passion for creativity, digital marketing offers opportunities in writing, designing, and video production. Content marketers, video producers, and social media marketers create captivating stories that engage their audience.
Salary and Career Advancement
Digital marketers can expect a competitive starting salary in entry-level jobs, but as they gain more skills and expertise, that salary can increase to a much more impressive figure.
The Digital Marketing as a Career field offers many exceptionally high-paying roles, such as:
Digital Marketing Manager, earning from $60,000 to $120,000 annually
SEO Specialist, earning from $50,000 to $100,000 annually
Content Marketer, earning from $45,000 to $90,000 annually
Social Media Manager, earning from $50,000 to $95,000 annually
PPC (Pay-per-click) Specialist, earning from $55,000 to $110,000 annually
Marketing Analyst, earning from $55,000 to $105,000 annually
In this field, employees often progress to higher-paying roles at a faster rate than in more traditional fields. People often start as marketing interns or in entry level roles, but it is not uncommon to be in a management role within a couple years due to the high value placed on positive, creative contributions to the team.
Digital Marketing as a Career also offers the ability to work independently and on your own schedule. Many digital marketers, once they have gained some experience, start their own businesses or agencies, leading to highly profitable work.
Flexibility Within the Job as Well as in Remote Work
Remote Work
The field of Digital Marketing as a Career does not work in a cubicle. As a digital marketer, many companies provide the ability of remote work. All you need is a laptop, a good connection to the internet, and you will be able to manage digital marketing campaigns, whether from the home, a coworking space, or on the road.
Freelancing in The Gig Economy
The emergence of sites such as Upwork, Fiverr, and Freelancer have carved a space for self employed digital marketers as well. Offering digital marketing services allows you to work with as many clients as you would like. You can set your own price, choose a project to work on, and align your project with your area of expertise.
Work Life Balance
Digital Marketing as a Career also enables a balanced work life. Given the many workplace options, such as remote work from an agency, freelancing or working in-house for a business, most digital marketers can establish working hours that fit their lifestyle.
Closing
In a digital-first world, choosing Digital Marketing as a Career makes a lot of sense. The high demand within the industry, its myriad career paths, high degree of artistry and analytics, well established compensation, as well as flexible work options, make it a good choice for anyone looking for a fulfilling career. For more information, contact Harshit Consulting.
