Why Digital Marketing is important for small business
Digital marketing is important for small business because it can help them build brand awareness , increase sales and reach more customers .It also provides cost effective way to reach a large audience and grow their brands.
What is digital marketing
The promotion of brands to connect with potential customers, services to your target audiences trough the use of the internet, other forms of digital communication such as website, email, social media, messengers etc. you can reach audience by appear on top of Google, sending mails and engaging through Facebook, youtube, linkedin, instagram etc.
There are many different type of digital marketing strategies that you can use to do the same and promote your business.
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Google Ads
- Content Marketing
Search Engine Optimization (SEO)
It’s process that helps websites rank higher in search engine results and most users rely on search engines like Google, Yahoo or Bing to find information, products and services they need.
Social Media Marketing (SMM)
SMM is the used of social media to promote a brand, drive website traffic and increase sales. In and provide companies with a way to engage with existing customers and reach new ones.
Email Marketing
The process of using email to connect with potential customers, promote products, nurture leas, build customer loyalty, raise brand awareness and promote marketing efforts. Email marketing is a form of digital marketing.
Google Ads
A product that you can use to promote your business, services, help sell products, increase traffic to your website and raise awareness.we called Google Ads.
Content Marketing
Content marketing is the process of creating and distributing digital assets, such as blog posts, ebooks , videos and a variety of other digital content to provide information to your audience.