Google Ads API Will Support Keyword Planner and recommendations Update On 3 December 2021
When you migrate from the AdWords API to the Google Ads API Keyword Planner and recommendations Update, you get support for even more features like Recommendations, Max Performance Campaigns, Keyword Planner, and more.
Optimize your campaigns more effectively
To help you optimize your campaigns at scale, you can now apply recommendations to multiple accounts in the Google Ads API. Recommendations make it easy to improve your campaign performance and help you find new opportunities for your business. Advertisers who used recommendations to increase their optimization score at the account level by 10 points saw an average increase of 14% in conversions.
Reach more customers where they are
Performance Max campaigns are a new way to reach potential customers on YouTube, Display, Search, Discover, Gmail and Google Maps. They run keyword-based search campaigns and use automation to help you increase conversions and drive value across all advertising channels and Google inventory from a single campaign. We’ve seen advertisers using Performance Max campaigns in their account see an average 13% increase in total incremental conversions at a similar cost per action.
Keyword Planner and recommendations Update helps you find relevant keyword ideas for your business, get historical performance metrics on these keywords and performance forecasts for future performance for them.
Booking.com bookings previously announced, the AdWords API will no longer be available starting in April 2022 and will be replaced by the Google Ads API
