Google Launches New Robots tags indexifembedded

Today we’re introducing a new robots tag, indexifembedded, which gives you more control over when your content is indexed. With the indexifembedded tag, you can tell Google that you want your content to always be indexed when  embedded via iframe and similar HTML tags in other pages, even when the content page has the noindex tag.

The indexifembedded tag solves a common problem that particularly affects media publishers: if they want their content indexed when it’s embedded in third-party pages, they don’t necessarily want their media pages to be indexed on their own. Since they don’t want the media pages to be indexed, they currently use a noindex tag on those pages. However, the noindex tag also prevents you from embedding  content on other pages when indexing.

The new robots tag, indexifembedded, works in conjunction with the noindex tag only when the indexless page is embedded into another page via an iframe or similar HTML tag, such as an object. For example, if podcast.host.example/play page? pod cast=12345 has both noindex and index embedded tags, which means that Google can embed content hosted on this page into the recipe.site.example/myrecipes.html when indexing.

To allow your content to be indexed only when embedded on other pages, be sure to add indexifembedded in combination with the noindex tag. For example:

<meta name="googlebot" content="noindex" />
<meta name="googlebot" content="indexifembedded" />
<!-- OR -->
<meta name="googlebot" content="noindex,indexifembedded" />

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